Dia Mirza joins the shumee family!

We’re super elated to announce that Dia Mirza has joined the shumee family as a parent, ambassador, and strategic investor. Given her strong stand on all things sustainability, children's rights, hope & goodness, we are delighted to start on this beautiful relationship with her! 

Here is what she has to say about why she chose to join us.

"One of the most beautiful things we can do for our children is to create for them wonderful memories rooted in values and mindful choices. I was lucky to have parents who did all that and more for me!

Today, when I say I am a proud member of the @shumeetoys family, a sustainable toy brand, I am going back to everything that my parents taught me.

"shumee is on a mission to bring back the joy of play through their fun, safe, development-friendly with toys & games crafted out of natural materials by local artisans. And I love that they stand for everything that I believe in!"


shumee toys are pure joy

“As a mom, I am constantly looking for products that ensure safety, are environmentally conscious, free from plastic and are made from a mother’s perspective.” says Dia.

“We seem to have taken the real fun out of children’s toys and have in turn flooded our homes with plastic, but with shumee, what we have is pure joy with a promise of safety!”

Dia's take on motherhood

"Motherhood is a priceless opportunity to expand your understanding of life, of your own self, and the world. As a mother, you become deeply attuned to not just your child but the well-being of the planet, other children, and all forms of life. I am thrilled to endorse a brand that is doing some great and category-defining work in this space.”

Read the full piece on Inc42 or YourStory.

Dia hosted the first Dialogue with Dia, a free flowing conversation on early parenting and what children can teach us with Ajit Bhaskar (scientist, home chef & hands-on dad to 3.5 year old Abhay), Jyotika Badyal (gentle parenting advocate, writer & mum of little Kabir), and Meeta Sharma Gupta (shumee founder & mum of two tween boys). Watch it here.

Friends of Dia love us too!

From Neha Dhupia to Shilpa Shetty, some lovely celebrity moms gave us shoutouts after unboxing their shumee toys. We are truly overwhelmed!



We have a good many exciting sessions and launches planned with Dia Mirza. Follow us on Facebook or Instagram to get updates!