We are an Indian, mom-made toy brand passionate about making playtime development-friendly, child-safe, and sustainable. We believe that play is 90% child and 10% toy.
- Dia Mirza
As parents, we are obsessed with educational toys and getting our children to Learn from a very early age. What we forget is that children thrive best in free, open environments where rules and instructions play a minimal role and there are no expected out-comes. experience and learning.
Our toys are designed based on this philosophy.