Shumee 2022 — a year of milestones and unexpected celebrations!

  • Dec 28, 2022
  • Shumee 2022 — a year of milestones and unexpected celebrations!

    As another year comes to a close, we've been looking back at our journey in 2022. This year has been special, to say the least!

    From dozens of new toys to unexpected shoutouts to finally meeting shumee kids after the pandemic, there was so much abundance to celebrate this year. So we've put together our version of a year-end look back, Shumee Wrapped 2022!

    1. Shumee is now in Hamleys and Myntra!

    This year, we were fortunate to get a whole range of our toys on the leading online marketplace Myntra! But that's not all. From Bangalore to Chennai to Mumbai to Chandigarh, we’re also proud to have our toys in over 70 Hamleys stores across India!

    2. A special shout-out from our prime minister

    A few weeks before India’s Independence Day, we received a surprise – a shout-out from none other than our Prime Minister, Shri Narendra Modi on his radio show Mann Ki Baat! It was an honour to be celebrated as an Indian toy company that’s using innovation and the help of local artisans to make Indian toys a global hit!

    3. A year of exciting media coverage

    Image source: Times of India


    Speaking of a booming toy industry, Indian toy companies have been making the news for a while now. Eco-friendly toys with a local flavor have gotten more popular than ever! As one of India’s first startups in the field, we’ve had the chance to speak about this change to the Times of India, Deccan Herald, Outlook India, and Femina this year. 

    4. We met our awesome brand ambassador!

    In 2021, actor, director, and UN Goodwill Ambassador Dia Mirza joined our shumee family as a strategic investor and our brand ambassador. More recently, we launched an exciting campaign with her – it’s always playtime with shumee! It was a joy to finally meet Dia and share our love for the environment, children, and play!

    5. Dia Mirza x shumee Solar System Toys

    Speaking of our brand ambassador, one of Dia Mirza’s favourite childhood memories is playing with a solar system playset which her father created for her. Being surrounded by such toys inspired her curiosity and love for our home planet, eventually leading her to become the passionate eco advocate she is today. When she shared this story with us, we decided to recreate the magic for shumee kids with a Wooden Solar System Playset, a Solar System Board Game, and Solar System Snap Cards!

    At what age should your child learn about the solar system? How can you make it fun? Find out the perfect way to introduce your child to our universe!

    6. LiveMint’s 100 women changemakers in India

    Image source: LiveMint


    In a year filled with gifts, the surprises kept coming! This Women Entrepreneurship Day, LiveMint created a list of 100 women changemakers shaping India today. From healthcare to fashion to finance, the list features CEOs and co-founders across industries, and we were proud to have our founder Meeta Sharma Gupta join their ranks!

    7. Play and celebrations at work

    When you work at a toy company, play and celebration is mandatory! As always, we had a wonderful time celebrating every occasion from Women’s Day to Diwali to Christmas. While we had to say goodbye to some of our beloved teammates, we welcomed many new ones!

    8. The shumee community grows!

    A few of our community events and children's crafts from 2022


    Just like our team, our shumee community grew too! We currently have a thriving community of 260 parents on our shumee Whatsapp group. In the past year, it's been amazing to get to know all of you and host fun activities and challenges around various themes including festivals, arts, and more!

     9. A year of meeting shumee kids

    It’s been a challenging few years of working remotely to make our toys. In 2022, we didn’t just get back into the office, we could also finally meet our customers again. From a lovely event at Miniroo to our own in-house experience center, we’ve had some fantastic chances to watch shumee kids at play!

    You can now avail 10% off when shopping at the shumee experience center. Take a look at all the fun!

    10. Lots and lots of new toys‌!

    And of course, we designed and launched tons of toys — 20 new ones just this year! This included a Janmashtami special set, an India-centered puzzle and card set, Montessori-inspired toys, and more. 

    And that's a wrap!

    To old friends and new, thank you for supporting us and being part of the shumee journey. We hope to keep creating, growing, and playing with you for years to come!

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